How Creative Config Helped Bon Goût Créole Restaurant Spice Up Their Digital Presence

May 13, 2024 Kwame D.

Client: Bon Goût Créole Restaurant, Ottawa, Ontario

Industry: Restaurant (Haitian cuisine)

Challenge: Bon Goût Créole, a beloved local restaurant known for its mouthwatering Haitian dishes, struggled to attract new customers in a competitive market. Their online presence was outdated, their social media engagement was low, and their print marketing lacked a cohesive brand identity.

Solution: Creative Config stepped in to create a comprehensive marketing strategy for Bon Goût Créole.

  • Google Presence:
    • Claimed and optimized their Google My Business listing, ensuring accurate information and positive reviews.
    • Implemented local SEO strategies to improve search ranking for relevant keywords like “Haitian food Ottawa.”
  • Website & Social Media:
    • Designed a new, user-friendly website showcasing Bon Goût Créole’s delicious food and warm atmosphere.
    • Developed a social media strategy with engaging content across platforms like Facebook and Instagram, highlighting their menu, special events, and customer testimonials.
    • Created eye-catching visuals for social media posts to entice potential customers.
  • Consultation:
    • Provided ongoing consultation on branding and marketing best practices.
    • Helped refine Bon Goût Créole’s brand messaging to resonate with their target audience.
  • Print Work:
    • Designed eye-catching menus and flyers featuring appetizing food photography.
    • Ensured consistent branding across all print materials, creating a unified brand image.

Results:

  • Increased website traffic by 40% within 3 months.
  • Boosted social media engagement with a 25% rise in followers and a significant increase in post likes and shares.
  • Improved Google My Business ranking, leading to more phone calls and directions requests.
  • Increased customer awareness and foot traffic to the restaurant.

Client Quote:

“Creative Config completely transformed our online presence and helped us attract new customers who appreciate our authentic Haitian cuisine. Their expertise in website design, social media marketing, and branding was invaluable. Now, we have a cohesive brand image across all platforms, and our delicious food is getting the attention it deserves!” – Marie Pierre, Owner, Bon Goût Créole Restaurant

Conclusion:

Creative Config’s comprehensive marketing strategy helped Bon Goût Créole Restaurant establish a strong digital presence and attract new customers. The project demonstrates the power of combining Google My Business optimization, website and social media development, and impactful print materials to create a successful brand experience.