Boosting Mobile Tire Service with Creative Config

May 14, 2024 Kwame D.

Client: McIntire’s Inc. – A leading provider of mobile tire services in Ottawa, Ontario.

Challenge: McIntire’s Inc. was experiencing stagnant growth in their mobile tire service bookings. While they offered a convenient and valuable service, they weren’t reaching their target audience effectively.

Solution: McIntire’s Inc. partnered with Creative Config, a digital marketing agency specializing in Google Ads campaigns and consultations. Creative Config developed a comprehensive strategy to:

  • Increase brand awareness: Raise awareness of McIntire’s Inc. mobile tire services within the Ottawa area.
  • Target the right audience: Develop targeted Google Ads campaigns to reach car owners in Ottawa searching for mobile tire services.
  • Highlight unique selling points: Showcase the convenience, expertise, and efficiency of McIntire’s mobile tire service compared to competitors.
  • Optimize campaign performance: Continuously monitor and refine the Google Ads campaign for maximum return on investment (ROI).

Services Provided:

  • Keyword Research: Creative Config conducted in-depth keyword research to identify the most relevant search terms car owners in Ottawa use to find mobile tire services. This included terms like “mobile tire change Ottawa,” “flat tire repair Ottawa,” and “mobile tire replacement near me.”
  • Ad Copywriting: Compelling ad copy was created to grab attention, highlight McIntire’s Inc. unique selling points, and include relevant keywords. Examples could be: “Flat Tire? We Come to You! Mobile Tire Service – McIntire’s Inc.” or “Skip the Shop! Get Mobile Tire Service & Save – McIntire’s Inc.”
  • Landing Page Optimization: Creative Config ensured McIntire’s Inc. landing page for mobile tire services was user-friendly, informative, and contained clear calls to action for booking appointments.
  • Campaign Setup & Management: A targeted Google Ads campaign was set up with relevant keywords, ad groups, location targeting (Ottawa), and budget allocation. The campaign was closely monitored and adjusted throughout the project to optimize performance.
  • Consultation & Reporting: Regular consultations were held with McIntire’s Inc. to discuss campaign progress, key metrics, and adjust strategies as needed. Detailed reports provided insights into website traffic, conversions (bookings), and overall campaign effectiveness.

Results:

  • Increased Website Traffic: The Google Ads campaign led to a significant increase in website traffic for McIntire’s Inc. mobile tire service pages.
  • More Booking Inquiries: The targeted campaign resulted in a notable rise in booking inquiries and appointments for mobile tire services.
  • Improved Brand Awareness: McIntire’s Inc. brand awareness within the Ottawa area for mobile tire services grew significantly.
  • Positive ROI: The Google Ads campaign generated a positive return on investment for McIntire’s Inc., demonstrating the effectiveness of the implemented strategies.

Conclusion:

The collaboration between McIntire’s Inc. and Creative Config resulted in a successful Google Ads campaign that boosted brand awareness, increased website traffic, and drove more booking inquiries for their mobile tire services. Creative Config’s expertise in keyword research, ad copywriting, campaign management, and ongoing consultation ensured a data-driven approach that maximized ROI for McIntire’s Inc.